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In addition to writing two to eight-page features and departments for the
magazine industry’s top publications every month, Murphy is also
contracted by the same publishers to pull together larger specialty
assignments for them as well. From video tapes to advertorial packages…
from industry-encompassing gear guides to year-long, magazine article
themes… Murphy has created, designed, written and supervised them all.
Many product and gear guide projects—ranging in size from 12 to 36 pages
in length—typically require the cooperation of hundreds of companies and
manufacturers simultaneously to pull them off in a timely fashion. Being
in touch with many of the leading book publishers, sporting gear
manufacturers, toy companies, tourist boards and public relations firms
may explain why Murphy is hired regularly to weave these complex packages
on an annual basis.
Please take a look below to see just a few of
Murphy’s past specialty projects (Editors and project managers looking for
larger versions of any of these samples should make their requests via
e-mail.)
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| Murphy's 4-year run of posters for
Men's Health's magazine from 2004-2007 have been adapted into the
Men's Health 2006 and Men's Health 2007 calendars. |
When Rodale Press needed the New York
Times best-selling book The Abs Diet: Get Fit, Stay Fit Plan adapted
into DVD, Murphy transformed the book into a user-friendly DVD that
let readers take their workouts to the next level. |
Continuing its' seasonal run, Better
Homes and Garden's Holiday Toy Guides for both 2005 and 2006 were
their most successful to date, with Murphy coordinating with over 800
manufacturers, worldwide public relations agencies and companies to
bring them both together. |
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When SELF magazine’s ad team needed a creative
concept to merge an eclectic mix of advertisers, including Power Bar,
Clairol hair products, Volkswagen, Hallmark Entertainment and others,
Murphy’s “four girls, one vacation” theme blended them all into a
seamless 16-page advertorial tale. |
For SELF magazine, Murphy coordinated, edited and
co-wrote their 32-page 1999 Gear Guide, creating a package that
including The North Face, Lycra, Aiwa, Ryka, Leatherman Tools,
Champion, Race for the Cure and Panasonic. |
With over 400+ manufacturers considered by Murphy,
The 2004 Better Homes and Gardens Holiday Gift and Toy Guide was a
two-month round-up project completed for their December 2004 issue. |
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Murphy created, wrote and directed Men’s Health
magazines first-ever fitness video, “Get Rid Of That Gut”. |
Murphy coordinated Better Homes and Gardens 2003
Holiday Toy Guide and worked with over 500 manufacturers, including
Fisher Price, Mattel, Toy Biz, Hasbro, Playmobil, Wild Planet, Tiger
Electronics, Nintendo and Cranium Inc. |
For Esquire magazine, Murphy was asked to
create/write a clever, service-driven 10-page advertorial project that
would merge ad clients including Jovan, Toppix and Nioxin hair
products, Davidoff Goodlife, Solgar vitamins, Dove moisturizing soap
(among others). |
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Murphy coordinated and wrote SELF magazine's
16-page 2000 Gear Guide (with clients including Nike, Reebok, Adidas,
New Balance, Cannondale, Polar, Danskin, Timberland and dozens of
other international sportswear companies. |
The ever-popular 2004 and 2005 Men's Health
magazines' fitness poster series (20 posters in all) were designed,
written and photoshoot-supervised (2004 only) by Murphy in the past
year. |
Murphy’s work has been used in many magazine
subscriber inserts and specials, such as this fitness gear project for
GQ magazine. |
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